The Northern Lights, also known as Aurora Borealis, are one of the most mesmerizing natural wonders on Earth. Every year, thousands of travellers flock to Finland’s Lapland to witness the sky come alive with vibrant green, purple, and red lights that dance across the Arctic horizon. This March, an extraordinary opportunity awaits — a chance to chase the Northern Lights for free in a way that has never been offered before.
Why Lapland is the Ultimate Place to Witness the Aurora Borealis
Lapland, Finland’s northernmost region above the Arctic Circle, is one of the world’s best places to see the Northern Lights. Locals call this magical display “revontulet,” or “fox fires,” as vibrant arcs of green, purple, and red regularly dance across the night sky.
Rovaniemi, Lapland’s capital, serves as a gateway to the Arctic, while other northern destinations like Ivalo, Levi, and Saariselkä offer prime aurora-viewing spots. These locations are far from city lights, with dark skies that make the lights even more spectacular. Long winters and clear Arctic air create ideal conditions for witnessing this natural phenomenon.
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Whether visiting for the first time or returning as an experienced aurora chaser, seeing the Northern Lights in Lapland is unforgettable. The combination of vast wilderness, snowy landscapes, and the dazzling auroras overhead creates a magical and once-in-a-lifetime experience that leaves every visitor in awe.
A Free Northern Lights Adventure: The Uber Aurora Experience
This March, travellers have a unique chance to experience the Northern Lights for free through an unprecedented collaboration between Uber and the Finnish tourism industry. The initiative, called Uber Aurora, will allow visitors to chase the Northern Lights in Rovaniemi at no cost. For two days only — March 20th and 21st, 2026 — Uber users can book a special Northern Lights tour without spending a single euro.
The Uber Aurora experience is designed to be much more than just a ride. Participants will enjoy six to eight hours of guided exploration through Lapland’s stunning winter landscapes. Expert guides from Arctic GM will lead the way, ensuring visitors reach the best locations for viewing the auroras. The guides also help participants capture perfect photographs of the lights, so memories can be preserved forever.
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Hot drinks and snacks are included in the experience, keeping guests warm and comfortable while they watch the auroras light up the night sky. This carefully curated adventure makes it easy for travellers of all ages to enjoy the Northern Lights safely and comfortably.
Booking your free ride is simple. Starting March 5th, 2026, at 1 pm CET, Uber users can go to the Messages section within the app and find a link to sign up for the Uber Aurora experience. Due to limited availability, travellers are encouraged to act quickly to secure their spot.
When to See the Northern Lights and Other Exciting Activities in Lapland
March is one of the best months to visit Lapland for the Northern Lights. Around the spring equinox on March 20th, the Earth’s magnetic field is especially active, creating ideal conditions for geomagnetic storms that make the auroras more vibrant and dazzling. While the Uber Aurora event takes place in late March, Lapland offers Northern Lights viewing from September through April, giving travellers plenty of options to plan their Arctic adventure.
Beyond the auroras, Lapland offers a wealth of experiences. Visitors can enjoy husky safaris, snowmobiling, and trips to Santa Claus Village in Rovaniemi. Unique accommodations, such as glass igloos, let guests watch the lights from the comfort of their beds. For those seeking calm and solitude, Lapland’s vast wilderness provides a rare escape from city life and an opportunity to connect with nature.
Lapland is a delicate ecosystem, so responsible tourism is important. Operators focus on minimizing light pollution and encouraging eco-friendly practices, helping preserve the region’s beauty and cultural heritage.
This March, the free Uber Aurora experience is a rare chance to see the Northern Lights with expert guides and stunning landscapes. The combination of breathtaking skies and Arctic adventure makes this an unforgettable experience for anyone visiting Lapland.
